Born in 2015, the brand Saundarya is a part of Regular Retail Pvt. Ltd. The brand Saundarya in the Indian retail space that offers 'Indian contemporary' women's wear. The brand Saundarya, with an aim to make Indian wear more intriguing, affordable and easy to wear for modern Indian women.

Saundarya re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences. The brand has successfully expanded its retail footprints in the country. Saundarya's mission is to increase brand accessibility via brand presence at various points through associating with different sales channels. We wish to become the leading brand in Indian wear segment and celebrate the effortless beauty of womanhood.

We cater to the quintessential Indian woman, who seeks a branded experience with consistent good quality product with great fit and sharp pricing. Starting from a basic to occasion-ready, casual to formal, day to night, Saundarya has a fusion approach that is a combination of modern silhouettes with perfect mix of traditions and culture. The work culture of Saundarya is all about inclusion, collaboration, high performance and opportunity. We also ensure that all our actions are in service of our Vision, Mission and values.

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